Do you understand who your customers are? Do you know what problems you’re solving for your users? User testing can help you determine exactly who your website is for and what communication they’ll ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

User testing is the most effective way to find out if your product will succeed when it gets to market. Physically sitting down with users and watching them navigate your product, service, or site can ...

In business, launching a new technology, process, or system without testing is like flying a plane without checking if it can land. The result? Costly failures, frustrated employees, and operational ...

Maze has closed a $15 million Series A funding round led by Emergence Capital. The company lets you run user tests at scale so you can get feedback before rolling out a design update or test copy.

User testing involves evaluating the functionality and user-friendliness of a website, app or other digital product. Testers often record a video of themselves using the product as they attempt to ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

Following the recent User Interviews acquisition, UserTesting eliminates friction between design and validation with a breakthrough plugin that generates full test plans in seconds This will allow ...

Software has become more granular. Not just in terms of components, de-coupled services, containers and the way we separate parallel programming streams, but also in terms of process. More ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

These days there’s a wave of new edtech products hitting the market, and teachers and professors are increasingly making teaching videos and other materials for their classes. But one group is often ...