HTTP is a simple communication protocol based on TCP/IP and is the absolute substrate for data delivery on the World Wide Web. For many years, HTTP has served as a powerful protocol for exchanging ...

Google search console warns publishers about 404 errors: 404 and soft 404. While they’re both called 404, they are very different. Consequently, it’s essential to understand the difference between the ...

Google has published a new help document explaining how different HTTP status codes affect how a site appears in search results. A recent tweet suggests Google’s Gary Illyes had a hand in putting this ...

Here is another PSA from Gary Illyes of Google. In short, if you serve a 4xx status code with your robots.txt file, then Google will ignore the rules you have specified in that file. Why? Well, 4xx ...