Microsoft Corp. today debuted a new web analytics tool called Clarity that’s designed to help developers understand user behavior at large scale. The tool can help developers to work out why website ...

Spotify is introducing a new commercial product for software development teams called “Confidence,” which is based on its homegrown experimentation platform. Confidence is designed to make it easy for ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Opinions expressed by Entrepreneur contributors are their own. If you’re reading this because your boss asked you to A/B test two versions of your company’s website and you have no clue what to do, it ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

Eppo Inc., a startup that helps software teams test how well new features resonate with users before releasing them, has raised $28 million in Series A funding. The company detailed today that ...

It can be incredibly frustrating not knowing why your website is underperforming. You did the keyword research and implemented all the best practices, yet your website isn’t producing the results you ...

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