Google executives teased a new intelligent search box and agentic search at the tech company’s annual developer conference.

"This is the biggest upgrade to our iconic search box since its debut over 25 years ago," a Search executive said. Reading time 3 minutes Google is turning Search into a fully AI-infused experience.

Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...