Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Artificial intelligence (AI) is turning creativity from a craft ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI and XR for Forbes. Shantanu Narayen, chair and chief executive officer at Adobe, unveils new ...

Katelyn is a reporter with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

Luma AI’s latest video model, Ray3, is now exclusively available in the Firefly app where you can use it to generate videos and explore creative concepts in Firefly Boards. Following in the wake of ...

Facing pressure from rival design software vendors and general-purpose AI assistants, Adobe is rolling out agentic systems to coordinate and execute creative work across workflows and apps. Adobe is ...

Imagine this: you’re racing against a deadline, juggling multiple PDF files that need editing, organizing, and sharing. You open Adobe Acrobat, and within minutes ...

Designers and marketers globally are using Adobe Firefly for generative image creation, Substance 3D for photorealistic modeling and digital twins, Express for rapid on-brand content production, and ...

Ahead of Adobe’s MAX Sneaks event, WIRED got an exclusive look at a new tool that can change the tone and style of a voice-over. Adobe sat me down and played a short demo video with a matter-of-fact, ...

Adobe faces AI-driven threats to its moat, particularly its seat-based pricing model and high switching costs. ADBE’s Creative Cloud and Experience Cloud segments generate high margins, but AI may ...

Adobe is positioned to benefit from AI, leveraging Firefly and seamless integration to strengthen its creative software moat. Adobe’s AI strategy enhances productivity, ensures commercially safe ...