If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations. Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can ...