New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for working on it. Having only been implemented in 2016, we ...

If you type in words like “spider-man”, “elsa”, “hulk” or even “superheroes” into YouTube, it’s safe to assume that the majority of content the video site’s algorithm serves up is probably decent.

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

Recommendation algorithms are some of the most powerful machine-learning systems today because of their ability to shape the information we consume. YouTube’s algorithm, especially, has an outsize ...

The earth is actually flat! 9/11 was an inside job! YouTube was once rife with conspiracy theories like these — and its own recommendation algorithm was the culprit. While the company has made serious ...

When Markiplier’s gaming streams or Emma Chamberlain’s coffee-soaked vlogs show up in your YouTube feed, it’s because these videos are algorithmically anointed. The YouTube algorithm delivers relevant ...

YouTube is introducing changes to two crucial browsing features as concerns grow over harmful content spreading through the platform’s recommendation algorithm. Sortable topics and filtering ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...