Artificial intelligence algorithms are coming to some of the most valuable real estate in retail: the Amazon.com Inc. search bar.

The unified Alexa for Shopping assistant absorbs Rufus and arrives in the main search flow as Amazon sues to keep external AI agents like Perplexity’s Comet off its marketplace. Amazon is moving its ...

The new features helps customers compare products and track prices, and it even automates purchases and deal-finding ...

Alexa for Shopping offers a voice- and touch-enabled shopping experience across mobile, desktop, and Echo Show smart displays. Alexa for Shopping provides more personalized recommendations and ...