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Apple today shared a new App Store study that it commissioned from economists at Analysis Group, with the report highlighting the success of third-party developers on the App Store. The study comes as ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Following a study looking into the success of the App Store ecosystem in the United States, Apple has sponsored a second study that covers the global App Store in 2024. Apple's global ‌App Store‌ ...

2020 was a tough year for many businesses, but Apple’s App Store wasn’t one of them. In fact, according to a recent study, the App Store “facilitated” a massive $643 billion in billings during 2020 — ...

Apple has highlighted a new report indicating that third-party apps have found App Store success and popularity across the globe, beating out Apple's own apps in most cases. The report, conducted by ...

SplitMetrics, an app growth solutions company, has released its latest report, ASO Benchmarks & Mobile Trends Report 2024, offering an analysis of App Store Optimization (ASO) benchmarks and mobile ...

As the App Store faces increasing regulatory pressure in Brazil, a study highlighted by Apple today shows that iOS apps generated R$63.8 million ($11.7 million) in the country last year, with most of ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

Google has agreed to pay $700 million and will make changes to its app store it has resisted for years in order to resolve a an antitrust lawsuit brought by state attorneys general, the company ...