Under Cook’s leadership, Apple became the first publicly traded company worth $1 trillion and the world’s most admired brand.

Apple introduced a powerful Siri AI upgrade and new child safety tools during Tim Cook’s emotional final WWDC keynote as CEO.

Apple said that one major improvement for Siri is that users will be able to converse back and forth with Siri. After asking ...

Apple’s outgoing chief executive Tim Cook has explained why he has decided to stand down from leading the $4 billion company. Mr Cook said he is “healthy” and will continue to play an active role in ...

Apple has announced major upgrades to its digital assistant Siri, introducing new AI features as the company works to catch ...

Apple's unveiling of Siri AI comes after criticism that the company has fallen behind in the AI race. View on euronews ...

While much of the world’s tech industries have struggled through 2026 under the burden of RAM and storage component shortages, Apple CEO Tim Cook claims that won’t be a constraining factor for the ...

The Tim Cook chapter at Apple is coming to an end. Apple announced on Monday that Cook is stepping down as CEO, effective September 1, 2026. Cook will remain at Apple as executive chairman. John ...

If you’ve seen the meme of white smoke rising from the Apple Park HQ, you know that Apple has selected a new CEO. I’d like to take seven minutes of your time to talk about why. What took Tim Cook out?

Apple WWDC 2026 live: AI-powered Siri unveiled at Tim Cook’s final keynote - New iOS 27, upgrades to Photos and Camera apps, ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

After spending nearly 15 years as the chief executive at Apple, Tim Cook is stepping down to take on the role of executive chairman of Apple's board of directors on September 1, 2026. John Ternus, who ...