Augmented Reality (AR) can be fun technology to play with. The basic premise of AR is to overlay digital content on top of real things using something like a map, a camera, or sometimes the sky.

Augmented reality (AR) ― a technology that overlays digital assets onto real-world environments ― is set to transform how business is conducted. It will affect everything from selling and marketing ...

Despite the popularity of augmented reality, AR wearable technologies haven't gained traction due to the weight and bulk associated with batteries and electronic components, and the suboptimal ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

First, let’s be clear about what augmented reality (AR) actually is, since the term has been bandied about for years, along with its kissing cousin, virtual reality (VR). AR is technology that ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. The maker of Snapchat said ...

An 8,000+ square foot mural by Dutch artist Leon Keer celebrates Iowa’s landscapes and heritage. It features vintage televisions that display scenes curated in collaboration with the City of Des ...

Amazon’s new augmented reality glasses for delivery drivers are currently in testing. (Screenshot from Amazon video.) MILPITAS, Calif. — Amazon is bringing delivery details directly to drivers’ ...