For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

AR allows workers to see live machine data and step-by-step instructions directly on equipment to complete tasks ...

According to Clutch, 58% of consumers have made a purchase after using AR features. From virtual try-ons to room visualization tools, AR helps solve one of the biggest challenges in online shopping: ...

Immersive technology is creating new ways to engage and convert. New Clutch research finds that 60% of consumers have used augmented reality (AR) or virtual reality (VR) technology, and more than half ...

With over 300 million daily Snapchat users engaging with AR, it’s clear that this technology has become a powerful tool for driving shopping behaviors. As 2025 unfolds, AR is becoming a central ...

Red 6 has integrated its Advanced Tactical Augmented Reality Systems (ATARS) on a U.S. Army AH64E Apache, marking the first time U.S. military helicopter pilots will train using AR technology. The ...

Artificial limbs look and function more like real limbs than ever before—but that's only helpful if they are used as intended. One of the main reasons amputees give for not using their body-powered ...