LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm, has announced the completion of their new article on clickstream data analysis. This article discusses the benefits of clickstream ...

“If you don’t have a strategy against one of your biggest assets — your data — then you probably won’t be in business in 50 years,” asserted Corey Bergstrom, Senior Director, Direct ...

Online retailers struggle with two major problems: abandoned shopping carts and browsers who don’t turn into buyers. With 74% of online shopping carts being abandoned worldwide, it’s clear that many ...

BOSTON--(BUSINESS WIRE)-- Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, is now integrating global clickstream data from Datos, a Semrush Company, in its suite of products ...

“Clickstream analytics identifies user behavior and provides necessary data. This data, when used in mapping or predictive models, allows for detailed customer segmentation. It is important to ...

At Data Summit 2022 in Boston, Sudha Viswanathan, staff engineer, Wayfair, presented a talk titled, “Gaining Insights From Clickstream Data.” As Viswanathan explained, Wayfair’s massive, ...

Continuing its privacy crackdown, the Federal Trade Commission said Thursday that security company Avast had agreed to pay $16.5 million for allegedly providing consumers' web browsing data to outside ...