Yes, warm intros are the best way to approach investors and should ideally be your Plan A. But what if you can’t get one of those? As I’ve discussed in the past, cold emails can work well, too, and ...

Cold emails work! Well, maybe not as effective as other techniques. But if you’ve already optimized your time and workflow in other areas, then cold emailing is another method to get even more leads.

The cold email is one of the great stress-inducing rituals of life, or at least my life. I’ve been known to delay writing an email for days, if not weeks or months, even to people that I like or know ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

If I could give one piece of advice to job seekers, it’s this: Stop mass-submitting résumés. Start sending thoughtful cold emails. It’s your differentiator. A lot of people are looking for a job right ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

A call to action (CTA) is what you would like your cold email recipient to do next. Your email recipients need guidance. The value propositions in your email may be supported by a memorable brand ...

Sometimes the most appealing jobs at the most promising companies can’t be found online. Here’s a guide to get a foot in the door. You’re starting out with lofty aspirations, seeking a career position ...

Recipients of cold emails will often find their inboxes flooded with messages from sales representatives hawking products or services offered by companies they’ve never done business with before. But ...

If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...