Consumers navigating digital marketplaces encounter a surfeit of product choices, user reviews, personalised recommendations and interface cues that can impede clear judgement. This environment ...

Online group buying represents a retail paradigm in which individuals aggregate demand to secure volume-based discounts from merchants. Consumers negotiate their decisions through both individual ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Over the past few years, the field of artificial intelligence (AI) has witnessed numerous breakthroughs. One such remarkable milestone was the development and adoption of chatbots and conversational ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...

Over the past several decades, organizations have invested vast resources in data infrastructure to improve decision success, but the results are mixed. A new approach called “decision-back” flips the ...

Emergent large language models (LLMs) such as OpenAI’s ChatGPT (particularly its latest iteration, GPT-4), Claude AI and Gemini have demonstrated limited decision-making. In this article, we’ll ...

Consensus decision-making fosters collaboration but can slow progress if not managed effectively. Balancing consensus with leadership ensures efficiency without sacrificing inclusivity and engagement.