Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Victor Potrel is Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive original content. There is nothing new about content that is less than a minute ...

Creating and publishing content regularly requires organization. That’s where a content calendar comes into play. While some are more detailed than others, a content calendar helps you plan content ...

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your ...

Evergreen content refers to any type of content that remains ever relevant, ever accurate, and ever useful long past its publication date. Think of it this way: Evergreen trees always look green and ...

It’s not enough to create good content – you need the content your audience wants. Here's how to develop a strategy to do just that. There’s an old maxim in the marketing world, “content is king.” ...

Because when you do not consider the content KPIs that will go into your ongoing reporting – and ultimately your overall content strategy – you can make errors in judgment that ultimately will doom ...

Most startups use some form of content marketing: When your budget is tight, content marketing can be a less expensive and more efficient way to market and grow your business. But that doesn’t mean ...

Content marketing offers a chance to establish your company as an authority in your industry. Success is found by providing valuable content consistently, which positions your company as an authority ...

In the rapidly evolving digital landscape, news media companies face the challenge of maintaining profitability while adapting to changing consumer behaviors. As traditional advertising revenues ...

With enterprise applications, it's not unusual to aggregate content published on live sites. As such, it's a good idea to develop a level of familiarity with one of the popular Java screen scraper ...