Last week, FEI marketing whiz Marka told savvy salesperson Zoot about the advantages of a Customer Loyalty Program. This week, Marka shows Zoot how to calculate how effective FEI’s loyalty program is.

As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

The new offerings take a few pages out of AT&T and T-Mobile’s marketing playbooks.

NEW HARTFORD, N.Y.--(BUSINESS WIRE)--Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing ...

Starbucks has recently seen a spike in demand after facing weak sales for several financial quarters last year amid changing consumer attitudes toward fast food. To capitalize on the recent surge in ...

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

Hotel owners say Marriott’s reward program is ripping them off - A group of hotel owners have voiced their concerns to ...

Bank of America re-imagined their loyalty program to increase the rewards for consumers who aggregate not only their bank assets but brokerage and other services.

NEW HARTFORD--(BUSINESS WIRE)--Torchy’s Tacos, the beloved brand behind “Damn Good Tacos,” has chosen PAR Punchh, a leading loyalty and engagement platform by PAR Technology Corporation (NYSE: PAR), ...