Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Annie Wilson is a senior lecturer of marketing at the Wharton School of the University of Pennsylvania. Ryan Hamilton is an associate professor of marketing at Emory University’s Goizueta Business ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio Segment, the world’s #1 Customer Data Platform (CDP), today published its State of Personalization Report for 2021. The report, which reflects findings from a ...

Mercury reports strategies to reduce customer churn in eCommerce, emphasizing retention's importance alongside acquisition ...

Expanding a customer base is crucial for businesses to maintain long-term growth, remain competitive and adapt to changing market dynamics. Without a strategic, well-defined approach, companies risk ...

Fighting churn isn't about predicting it alone. It also involves understanding the hidden factors that lead to churn and how to drive customer loyalty. Although traditional churn prediction models may ...

Data-driven marketers turn to customer acquisition cost (CAC) when they start talking about what the true cost to win a customer segment is. Know your target market. Just like an athlete hearing a ...

You are probably familiar with the idea of scenario analysis used in strategic planning: You focus on different possible future outcomes to design a strategy that is flexible enough to accommodate ...

Twilio today announced its biggest acquisition to date, spearheading a stronger move into customer data management alongside its existing API-based tools for building and running communications ...

Customer marketing is going to play an increasingly important role in how B2B companies do business. Let's face it: Fully engaged customers spend more and stay around longer. Therefore customer ...

Addition of Segment’s CDP to Twilio’s Customer Engagement Platform Gives Businesses a Single View of the Customer Across Channels Enables Organizations to Create Personalized, Timely, and Impactful ...