In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

How benefit leaders communicate about company offerings makes the difference between high engagement and a good benefit going unused. While digital messaging has become increasingly popular, they ...

Look around. Smartphones are practically an extension of our hands. We’re bombarded by thousands of digital messages daily, and cutting through the noise has never been more challenging. Yet despite ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Digital advertising seems to ...

Multichannel marketing reflects the realities of how consumers encounter and interact with brands. In other words, while many preach a digital-first approach to promotion, doing so to the exclusion of ...

For years I’ve been collecting mail, because yes, it’s been part of my career. But that only gives me a partial picture of what’s going on at any one time in the universe of direct mail and marketing.