My last Email Insider column ("Email Industry Disagreements: Where Do You Stand?") touched off the start of some good debate over single vs. double opt-in (also called confirmed opt-in) that went ...

Double opt-in has long been considered the optimal standard for email marketers. But some industries are more attentive than others, judging by the 2022 Email Marketing Benchmark by GetResponse.

Are you struggling to get subscribers to open your emails? If so, you’re not alone. There are plenty of important email marketing metrics, but your open rate is perhaps one of the most important. A ...