Many obstacles will prevent an email from reaching the inbox, but the most common one is an outdated email list. And email lists tend to decay quickly. Within just one year, almost 23% of the average ...

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void. If you worry that your database may be hurting your ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...