Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an ...

It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Founder at ReDahlia & Entrepreneurs.ng. I work with entrepreneurs and aspiring entrepreneurs to start & scale their businesses in 30 days. Email marketing is highly effective and is still deployed to ...

Email has been a powerful marketing tool for years. With email, you can reach your target audience and make them aware of the products or services you offer. But email is more than just an informative ...

I have been working to encourage more email marketers to integrate email and social for at least five years (and writing about it since 2009). Where are we now in 2013? The results are all over the ...

Opinions expressed by Entrepreneur contributors are their own. Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of ...

Now that September is here, you're probably deep into planning your holiday marketing program. In the spirit of "the season to shop," here are some old and familiar ideas, along with some new ones, to ...

People want great offers. That's the primary reason they opt-in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, ...