The idea of sending an opt-in (or "re-opt-in") campaign to subscribers to verify email permission is not new, but interest in these campaigns is increasing. Over time, a portion of your email list ...

It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...