Its AI policy is "to improve the efficiency of routine operations" for its developers, but creativity at the core of its ...

While Sharma doesn't think AI can replace AAA game development, she does think of it as a new category of development that ...

Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...

Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

Major domestic game companies are expanding access to AI tools to all employees, regardless of their job function. This is ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

This article is part of AI Week. For about a year now, all of the content for the mobile game Sunrise Village has been generated by AI. But far from generating a backlash from players, it seems that ...

Capcom has clarified its current stance on generative AI in its videogames. The major Japanese publisher and developer behind popular series like Resident Evil, Street Fighter, and Monster Hunter has ...

Roblox is introducing new agentic features to help developers plan, build, and test games on its platform, the company told TechCrunch exclusively. Roblox is revamping Roblox Assistant, its ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. The use of AI tools in game development has been a controversial ...

Crimson Desert developer Pearl Abyss has admitted that the hit open-world game contains undisclosed art created by generative AI, after fans spotted strangely warped figures in paintings within the ...

A hot potato: Just because game company executives love AI, it doesn't mean everyone feels the same way. According to a new survey from GDC, over half of game developers think it's having a negative ...