X has also introduced Unified Developer Tools, centralising Conversion API resources in Events Manager to help developers ...

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June. Google is phasing out offline conversion imports through the Google Ads API for ...

Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news?

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

On Thursday, Integral Ad Science introduced a tag wrapper that automates the process of wrapping campaigns with ad server and third-party verification tags for Google Campaign Manager. The feature, in ...

After we made sure that we were able to run more tests, we needed a platform that was ready to handle this amount of work, while also being very cost effective. Not every test we run will directly ...

Google is phasing out offline conversion imports through the Google Ads API for some developers starting June 15th. Advertisers and martech providers that rely on offline conversion imports, including ...