Federico Sendra, CEO and cofounder of SpaceDev, a consultancy and development services company with a focus on blockchain and web3. Nowadays, standing out is harder than ever. Markets are ...

The merits of strategy are not in form but in execution. Strategies remain incomplete until handed off and executed—often to people uninvolved in the planning process. These individuals are crucial ...

Apollo reports an effective go-to-market (GTM) strategy is essential for successful product launches, helping businesses ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...

Defense strategy has become a booming enterprise, yet its core themes often boil down to a single word—or just a few. Donald Rumsfeld’s tenure in the Pentagon was defined by “transformation,” while ...