Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

April Fool's Day jokes are fun up until the person telling them becomes the punchline. Some companies have discovered their innocent shenanigans failed to delight audiences and instead tarnished their ...

April Fools’ Day brand stunts have evolved. Instead of disposable joke posts, companies from Dunkin’ to Dyson used April 1, 2026 to roll out a mix of real promotions, parody products and limited-time ...