Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to help businesses scale. In today's highly competitive digital landscape, optimizing ...

Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads. Most SEOs know the difference between short-tail and long-tail ...

CHICAGO--(BUSINESS WIRE)--Rio SEO, a Press Ganey Forsta company and a leader in local experience (LX) solutions, today released its fifth annual Local Search Consumer Behavior Study. Based on a survey ...

Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Last month, a healthcare network CMO confidently told me they'd mastered their local content strategy. They ranked well in Google's local pack and saw steady traffic. I had to deliver uncomfortable ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

Google has so many products that it can be near-impossible to keep track. And yet, the company has rarely created desktop apps to go with those services. There are a handful, like Drive and Quick ...

There are reports of a major local search ranking change with Google Maps and Local Search results. The reports of this local search algorithm update started to funnel in over the weekend, with some ...