The night Max Factor premiered his new makeup studio in Hollywood — Nov. 26, 1935 — many of the glamorous stars in attendance had him to thank for improving their appearance on film. Located on ...

The indisputable master of cosmetics responsible for Rita Hayworth’s red curls and the look of Boris Karloff as Frankenstein. He invented liquid-foundation makeup, put lipstick into its present form ...

LONDON — Max Factor has tapped Wendy Rowe to be its new creative director and global makeup artist. Rowe, a makeup artist and beauty expert, will work with Max Factor on creating new products that ...