Line is ramping up incentives for third party developers to make chatbots, and thereby expand the utility of its platform, as the great scramble of messaging giants applying AI to keep users engaged ...

Japanese mobile messaging service Line has moved towards introducing third-party apps and services to its 45 million user-strong platform, after it revealed that it will introduce a new ...

Line, an app made by NHN Japan Corporation, which has grown rapidly, amassing over 100 million users since its launch in summer 2011, is typically labelled as a messaging app – and compared to the ...

GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake ...