Generative artificial intelligence has the potential to accelerate the information technology strategy creation process and to improve IT strategy quality. However, there are limits in terms of what ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

For years, the rush in client work has been to move quickly into the visual. Show something. Make it real. The wireframe becomes the conversation, and the conversation becomes the brief. Somewhere in ...

"When we say 'strategy,' we know what we mean, but then why do we never agree on what we're talking about?" Jay Russell and Dave Kuhlman of Lotis Blue write. Everybody wants to talk strategy. And when ...

Almost 10 years ago I penned a strategy article inspiring ad hominem attacks, the suggestion by former colleagues that I had written something akin to The Anarchist Cookbook, and otherwise causing ...