YouTube Shorts, the company’s short-form answer to TikTok, is launching in beta in the United States starting today. The short video format has already been available for several months in India, but ...

YouTube launched the beta version of Shorts in India on Sept. 14, 2020, prompting some people to ask, “What is YouTube Shorts?” Then, YouTube rolled out Shorts in ...

More than virality, YouTube Shorts drives lasting impact. Stand out with platform-specific tactics TikTok and Reels can’t match. With YouTube Shorts now reaching 2 billion monthly users and generating ...

is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at Protocol, The Wall Street Journal, and Wired. In its ongoing battle with TikTok for ...