Improving Reels engagement is boosting analysts' confidence in the short-form video platform's ability to compete with TikTok. Meta Platforms said Wednesday during a fourth-quarter earnings call that ...

Facebook announced new video-related features today ranging from editing to discovery to make the platform competitive with YouTube and TikTok. It is also renaming its “Watch” tab to “Video” tab to ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today released video performance data for branded Instagram Reels, Facebook Reels and videos, and TikTok content, offering ...

When Meta launched its short-form video feature reels on Instagram in 2020, it faced stiff competition from TikTok for people's attention. Today, reels seem to be winning the popularity crown among ...

Instagram could be working on an update to extend the maximum length of Reels to 10 minutes. Longer Reels could open up new avenues for creative storytelling and more in-depth content. This feature ...

Branded video content on Instagram Reels outperforms the same on other platforms, including TikTok and Facebook, according to new research from customer engagement company Emplifi. The research, which ...

Facebook is revamping its in-app video hub to give its content an Instagram-style makeover. The changes will bring Reels' editing tools to all Facebook videos, as well as a new "Explore" section to ...

The social platform will make its Reels content more "prominent," as its parent company reveals its own AI video tool Meta Movie Gen. By Alex Weprin Senior Editor The tech giant Meta is leaning ...

Meta announced today that it’s adding support for longer Facebook Reels of up to 90 seconds, along with some new creative tools. Up until now, Facebook Reels were limited to 60 seconds. The changes ...

Meta-owned Instagram’s short-form video feature Reels has become India’s most popular video format, with 92% of users preferring it over other, according to a new IPSOS study commissioned by Meta. The ...

From CapCut and Runway to Descript and Adobe Premiere Pro, AI-powered video editing apps are changing content creation in ...