When we look in the mirror, it’s easy to see not only the physical attributes that define our unique features, but also the layers beneath that makeup who we are — those tired eyes given as a gift of ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Academic survey researchers tend to differ ...

You can’t get into an argument about polls without some wise guy whipping out the “margin of error” to shut down the other side. But what is the margin of error, exactly? (Or, as Gilda Radner’s ...

Cochran (1977) outlines eleven steps in the planning of a survey. Good sampling methods must exist in the environment of all of these steps. These steps are (1) a statement of the survey objectives, ...