As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad optimization. Privacy laws are tightening ...

I’ve covered several RSS feed creation and management products in this newsletter. In this issue we have some server side scripts that could be very useful if you are tasked with setting up RSS feed ...

Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...

Since Google Plus and a few other cutting-edge websites now render entirely on the client, let's review why server-side rendering is desirable at all. Server-side rendering means when the browser ...

Post updated on 6/14 to add a comment from Google confirming the reports about experimentation with alternative ad injection methods. YouTube reportedly now injects ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

PHOENIX--(BUSINESS WIRE)--Edgio, the platform of choice for security, speed and simplicity at the edge, today announced the release of its Client-Side Protection solution. Designed to monitor scripts ...