YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Let's dip into the professionally produced short-video side of business -- again -- to find new money: advertising, subscription and otherwise. How about "Micro Dramas" -- one to three minutes of ...

Most articles don’t make good videos. The ones that do share qualities that translate naturally to 60-second formats. Identifying them before you commit production resources saves more time than any ...

Latin American downloads of the top 20 short-drama apps have increased by roughly 402% year-on-year in 2025, according to market intelligence firm Sensor Tower. That's on top of a 4,300% year-on-year ...

Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their flagship platforms, Disney+ and Netflix are trying to turn the mobile habits of ...

If you want to create short videos for your channel, simply converting long videos to short videos will not suffice. To keep the audience engaged and connected, shorten long videos in creative ways.

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. Subscribe to read this story ...