Overview: Social media algorithms personalize content by analyzing watch time, engagement, and user behavior to determine ...

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Instagram is giving users real control over their feeds with Your Algorithm, a feature that lets you add and remove topics ...

Scroll through social media long enough and a pattern emerges. Pause on a post questioning climate change or taking a hard line on a political issue, and the platform is quick to respond—serving up ...

Chinese tech giant ByteDance finalized its agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. TikTok announced on Jan. 22, 2026, that it has formed TikTok ...

As social media companies looked to include more advertising, they began curating our feeds without us actively looking for content. They adopted recommender systems — now called "the algorithm" — ...

Social media platforms use complex algorithms to decide what content appears on each user's feed. These systems are designed to filter massive amounts of posts and prioritize the ones most likely to ...

Social media features such as infinite scroll and personalised feeds can drive compulsive use. Experts argue that Big Tech should change its business models for meaningful change.