New marketing managers often encounter content programs that need some help. Content governance may be unclear, editorial consistency non-existent, with nary a content roadmap in sight. But this can ...

Informal sponsorship programs should be swapped out for formal ones to better advance diversity, equity and inclusion efforts, according to a new report by HR research and advisory firm McLean and Co.

Certificate programs are everywhere now. Universities, tech companies, even influencers are offering them. According to the National Student Clearinghouse Research Center (NSCRC), more students earned ...

Looking to increase brand engagement, boost awareness and grow customer loyalty? It might be time to run a brand sweepstakes! By offering participants a chance to win a fun prize through this type of ...