Creating and managing structured data can be challenging and time-consuming. One simple error in your JSON code can prevent your structured data from validating in ...

Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer illuminated an important point about how ...

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential ...

When a conversation turns to analytics or big data, the terms structured, semi-structured and unstructured might get bandied about. These are classifications of data that are now important to ...

Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility. NEW YORK – Simply implementing structured data is not enough to guarantee success on the ...

Large language models (LLMs) have fundamentally changed what it means to be found online. These systems do not read content the way a person does, nor do they rank pages the way traditional search ...