Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer illuminated an important point about how ...

Google gets all the information it needs about a page from the page itself, and rarely learns anything unique from structured data, says John Mueller The reason for that is Google only reads the ...

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential ...

When a conversation turns to analytics or big data, the terms structured, semi-structured and unstructured might get bandied about. These are classifications of data that are now important to ...

To better understand the risks and potential guidelines related to this evolving conduit to information, practitioners in both the corporate and legal settings must understand the many uses (and ...

Large language models (LLMs) have fundamentally changed what it means to be found online. These systems do not read content the way a person does, nor do they rank pages the way traditional search ...

When leaders think about data, structured data—such as payment amounts, invoice processing dates and customer names—likely crosses their minds first. Because structured data is objective, it’s ...