Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Forbes contributors publish independent expert analyses and insights. Jesse Damiani covers AI, ClimateTech, and emerging media. If there was any doubt before, Q3 2019 has made clear that Snap is ...

Snapchat has been continually working on various resources, programs, and gadgets such as Snap Lens Network, GHOST, and Spectacles, that it offers its partners, developers, and creators, to enrich ...

October is here and that means it's time for spooky Snaps. While Snapchat usually has quite a few Halloween Lenses to choose from, you can easily make your own Lens. If you're ready to get creative, ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...