Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans to ...

Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Promising a simplified interface and more custom-tailored reporting, NetIQ Corp. this week unveiled an upgrade to its flagship WebTrends Web analytics software. WebTrends Reporting Center 5.0 is ...

A Web analytics program is a lot like an airplane pilot’s navigation system. As pilots rely on their dials and scopes to steer the plane, Web site owners monitor the data from their Web analytics ...

Overture Services is polishing up its tool for tracking the success of ad campaigns, a product that could eventually be used to evaluate the success of advertising on competing services, including ...

IBM will purchase Coremetrics, a provider of Web analytics software, the company announced Tuesday. Terms of the deal were not disclosed. IBM will add Coremetrics into its portfolio of business ...

Do you recall the days when downloading an application was the only option for getting the best out of the digital realm?