Competition for attention from the email deluge is intense. If you want yours read, focus on the subject line and make it personal. Few things are more frustrating than sending an important email ...

Your boss will open any email you send them. Your boss’s boss’s boss might not. That’s a problem you want to fix. Your career could depend on it. This may not be the reality at small companies, where ...

Subject lines are an underappreciated asset. Internal communicators devote significant effort to crafting the content of employee emails, such as announcements, news updates and safety memos. Yet, the ...

I’ve finished the invoice PDF. But what should I write in the email?”Have you ever hesitated before hitting the send ...

There are few better ways to communicate with your customers than through email. It’s no exaggeration to say that people can spend hours in their inboxes daily. Marketers can’t create content and ...

When I asked ChatGPT to write an email and waited five minutes, it returned a lecture on writing without a subject line.What I wanted was a subject line and a 200-character body. I didn't need a ...

A colleague recently sent me a series of emails on different topics, none of which had a subject line. I had no way to tell which email related to which topic. Moreover, I was miffed that he had not ...

The following excerpt is from the Garrett French and Eric Ward’s book Ultimate Guide to Link Building, 2 nd Edition. Buy it now from Amazon | Barnes & Noble | iTunesor click here to buy it directly ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

What’s the one thing you want, most of all, after a job interview? A job, right? But first things first - before you get the job offer, you’ve got to have a little more dialogue - even if you crushed ...

No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my career so much that I founded an ...