Heather VanMouwerik is a Ph.D candidate in Russian History at the University of California, Riverside. You can follow her on twitter, @HVanMouwerik, or check out her work on her website. The Problem: ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

If you can open with these five items, the introduction virtually writes itself. It’s important to keep this brief. Remember, brevity is the soul of readability, and a sentence on each of these points ...

A popular lodging company, with several thousand locations around the world, needed to improve the conversion rate for booking rooms on its own Web site vs. on online travel agency sites. Web-savvy ...

As a marketer, you've probably experienced spam frustration. You spend hours doing research, writing an article, carefully composing your newsletter; then, you submit it for broadcast to your list. In ...

Want to do deals faster and increase customer satisfaction? Start by stripping out the legalese. by Shawn Burton What do you call a dense, overly lengthy contract that is loaded with legal jargon and ...