My audience retention rate is around this much; is that high?My click-through rate is around this much; what do you ...

New to YouTube Analytics? Read this article for an overview of how to use YouTube Studio, and the types of information it can provide. YouTube provides a built-in analytics platform to help you ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Google may have a few VR projects lined up across hardware, but for now one of its biggest selling points for mobile VR is YouTube. Today, YouTube announced that it’s bringing heat map analytics to ...

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of video views for each type ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. YouTube is redefining its view count metric starting August 24, aligning with platforms like ...

YouTube is rolling out a new analytics hub for creators on its platform today (July 7), which will provide expanded real-time statistics for videos and allow artists the ability to see details on a… ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...

While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Promoting individual YouTube videos or a ...

It’s been said that Facebook Video is becoming bigger than YouTube, as brands upload more video directly to the social network than ever before. Now, Facebook is catering to the needs of video ...