Businesses seeking online exposure are increasingly turning to micro-influencers with modest followings, despite the apparent allure of hiring a mega-creator such as Rebecca Judd or Nadia Bartel.

Looking for the future of video for your consumers -- the "next frontier"? Apparently, it’s "TV." Tessa Lyons, vice president of product for Instagram, reportedly said that for its social-media ...

Update (3/3/26): This piece has been updated to include additional examples. Media figures in right-leaning spaces are bickering about President Donald Trump’s war on Iran. The strikes so far have ...

The title of Vivek Couto‘s opening address at APOS 2026 uses the word “reset.” He has a more precise term in mind. “It’s not actually being reset,” says Couto, CEO and executive director at Media ...

Procter & Gamble is taking another swing at episodic, short-form branded content, this time with the retail media arm of Albertsons, according to a press release. The CPG giant and Albertsons Media ...

Most importantly, when buying a stock, you are essentially betting on the jockey -- a company's CEO or top management team. Listen to quarterly earnings calls, or at least read or scan their ...

The title of Vivek Couto's opening address at APOS 2026 uses the word "reset." He has a more precise term in mind. "It's not actually being reset," says Couto, CEO and executive director at Media ...

Microseries will jump from iPhone screens to select movie theaters in a new collaboration between aTwist and National CineMedia. The U.S.-based microseries studio, which is set to launch later this ...

LA-based execs Mark Stern and Lloyd Braun have launched an animation studio that blends traditional and new technologies, including AI, and is working on its first series based on webcomics.

To capitalize on popular of short-form mobile video, Sunset Studios in Hollywood has set up ready-made film sets for the “microdramas.” Filming: A Sunset Studios standing set. (Photo c/o Sunset ...

The Irish presidency will present their work programme and main priorities in the agriculture and fisheries sectors. Ministers will then exchange views on the Commission’s livestock strategy and ...